Baked by Melissa creator shares recipes and tips for her TikTok-famous salads (2024)

To bake beautiful cupcakes, cakes and confections, it takes an exact science to get them just right.

For years now, Melissa Ben-Ishay has gotten sweet treats down to a science at her famous, New York-based bakery shops, Baked by Melissa. Now, she's showing off her salad-making skills on TikTok — and people are eating it up.

Baked by Melissa creator shares recipes and tips for her TikTok-famous salads (1)

For those who thought they could never salivate over salad the way they do a double-chocolate cupcake, Ben-Ishay is making them think again. Some of her salad demos, like her simple Mediterranean chopped salad inspired by her mother-in-law — the salad she says "is the reason I married my husband" — has over 33 million views on TikTok.

"I love salad, like, equal to the way I love cupcakes," Ben-Ishay told TODAY Food. "As a little girl, I would help my grandma make salads. She would let me cut before a child should be able to cut."

TODAY spoke to Ben-Ishay to get the scoop on how to make salads look and taste so good — and the reason why Ben-Ishay opts for a fine dice every time.

It's all about that base

"If there something that you love (a general food like a salad, can be made in so many different ways), use it as a blank canvas and use what you love most," said Ben-Ishay.

As an avid vegetable lover, Ben-Ishay starts her salads off with these rules in mind:

  1. Form a leafy base: "I'm always looking for new types of lettuce. Green cabbage is a great base, and then leafy greens," she said. Fresh spinach with big leaves, iceberg lettuce and shaved Brussels sprouts all are great options.
  2. Use in-season veggies: "This is the fun part about making salad. Based on what's in season, it gives you new types of vegetables to experiment with." Ben-Ishay loves incorporating crunch with vegetables like carrots, bell peppers and watermelon radish.
  3. Use different sprouts: For an extra punch of nutrition and added flavor/texture, Ben-Ishay tosses in different microgreens, such as pea shoots and sprouts. "Make the rainbow," she added.

A fine dice adds flavor

Time to sharpen those knives!

"I love a good chopped salad," Ben-Ishay said. "At my core, I'm a creator, so the process of creating is what I find good. Chopping is therapeutic for me. My friends love watching me chop."

The baker and mom-of-two has spent hours upon hours over the past 13 years chopping, and she enjoys taking the time to finely dice her vegetables and produce. While practice certainly helps get her dice down pat, Ben-Ishay's recipes, such as her viral recipe for her green goddess salad, proves it's worth it.

"You get every flavor in every bite. It's the perfect bite," she explained. "In my cupcakes, you have stuffing, icing, cake in every bite. With a fine chop, it’s the same exact thing. I love a good salad where every bite is the same."

Dig in with chips

A great way to enjoy the fine dice, is to scoop up one bite at a time with a tortilla chip, which viewers often see Ben-Ishay do in her demos with a mouthwatering crunch. The baker actually adapted this snackable routine from a close friend years ago.

"Before we had kids, my husband and I would do one meal on Sundays … we'd make a big meal and eat between 2 and 4 p.m. and invite people over," she said. "The salads would always be ready first and my best friend, (who) is dairy and gluten-free, always had corn chips. It’s a fun way to get a taste of the salad."

Melissa Ben-Ishay

Get The Recipe

Simple Mediterranean Chopped Salad

Melissa Ben-Ishay

Skip the fruit

This may be a smaller, personal point, but Ben-Ishay is big on keeping fruits out of salads — excluding savory ones like tomatoes or avocado. She believes sweet flavors should stick to dessert.

Anyone who follows her TikTok can see her salads are always chock-full of hearty veggies, crunchy greens and alliums that add just the right amount of zing to the mix. While some cooks love a salad with a well-balanced combination of sweet, cheesy, crunchy notes throughout, Ben-Ishay sticks to savory, vinegary, zippy flavors.

The best dressings start simply

While there's always room for play, like in Ben-Ishay's homemade vegan and dairy-free green goddess dressing, a simple three-to-four-ingredient dressing can take any salad to the next level. It also can serve as the base for pretty much any variation, be it a creamy Caesar or a lighter vinaigrette.

"The first time I went to Israel with my husband to where he grew up, his mom made an iceberg salad with dressing — olive oil, lemon and garlic and salt. It changed my life forever," she said. "My base was inspired by my mother-in-law. All my dressings are variation of that base."

To master this simple-but-life-changing dressing, mix together Ben-Ishay's simple ingredients:

  1. 1 part lemon juice or another acid like vinegar.
  2. 1 part olive oil
  3. A couple pinches of salt (she advises always adding a little more than you think — for example, for 1/3 cup lemon juice and 1/3 cup olive oil, add about 1/2 teaspoon salt).
  4. Clove of minced garlic.

Erica Chayes Wida

Erica Chayes Wida is an award-winning journalist, food writer and recipe editor who helmed a local newspaper before joining TODAY's freelance team. A mother of two, she loves singing, collecting old vinyl and, of course, cooking. Erica is forever on a worldwide quest to find the best ham and cheese croissant and brainstorms best over a sauce pot of bubbling pasta sauce. Her work has been featured on BBC Travel, Saveur, Martha Stewart Living and PopSugar. Follow along onInstagram.

Baked by Melissa creator shares recipes and tips for her TikTok-famous salads (2024)

FAQs

Who is Baked by Melissa's husband? ›

Melissa is married to Adi Ben-Ishay, who also works for Baked by Melissa. The pair met at Cafe Bari, where he was bartending, the day the Baked by Melissa pop-up window opened.

Who owns the Baked by Melissa company? ›

Melissa Ben-Ishay founded Baked by Melissa back in 2008. Discover her sweet journey from home baker to mom, author, and CEO of her own company. I've worn pretty much every hat at Baked by Melissa—I've fulfilled orders and delivered cupcakes myself via the New York subway.

Should you refrigerate Baked by Melissa? ›

How should I store Baked by Melissa cupcakes? Freeze em'! (Freezer, not fridge). They'll stay fresh for up to 2 weeks, just take them out 20-30 minutes prior to serving.

Who is the wife of Baked by Melissa? ›

Melissa Ben-Ishay, co-founder and CEO of Baked by Melissa, and Adi Ben-Ishay, its director of technology and innovation, met by happenstance—to be honest, it was something out of a romance novel. Now, they're married with two kids and still running Baked by Melissa.

What is the religion of Baked by Melissa? ›

In late 2008, she founded Baked by Melissa, a multimillion-dollar business that sells bite-size cupcakes. Ben-Ishay was one of the 20 Jewish entrepreneurs who shared their story of success on Monday at Scaling Chutzpah, the first-ever business symposium hosted by TeleTime Video Productions.

Where does Baked by Melissa live? ›

A Bergen County native, Ben-Ishay lives in Hoboken with her husband, who works with her on the business, and their two young daughters, Scottie and Lennie.

Is Baked by Melissa successful? ›

Cupcakes might not have the early-aughts cache they once did, but Baked by Melissa has sold 200 million cupcakes sold since 2008. To Ben-Ishay, 14 years in business has only made her more passionate in pursuit of growth — and personal accomplishment. “Success is working hard toward things you love,” she says.

How long does Baked by Melissa last? ›

Your cupcakes and macarons will stay fresh in-transit for up to 4 days and in the freezer for up to 2 weeks.

Is Baked by Melissa profitable? ›

Baked by Melissa's revenue is $2.9 million.

Baked by Melissa peak revenue was $2.9M in 2023.

How many calories is Baked by Melissa? ›

What is the nutritional / calorie information for Baked by Melissa cupcakes? Each cupcake is under 50 calories! And a few go as low as 38 calories.

Can you leave baked good out? ›

While it's safe to keep many baked goods at room temperature, it depends on the item and should be taken on a case-by-case basis. For instance, breads and rolls can last up to four days at room temperature, but any bread with meat or hard-boiled eggs should be refrigerated within two hours, according to the USDA.

How long do baked pastries last in the fridge? ›

(We recommend that refrigerated pastries be consumed within three days). If eating pastry the day after purchased, store in the fridge overnight. If keeping for longer, tightly wrap individual pastries in aluminum foil and store in freezer until ready to eat.

How many locations does Baked by Melissa have? ›

In 2009, we opened a pop-up, pick-up-only window in Soho. By 2012, we were building out colorful in-store experiences in Manhattan. Today, we have 14 brick and mortar stores and we ship our bite-sized treats nationwide.

Where was Baked by Melissa first located? ›

Locations. As of 2024, Baked by Melissa has 14 stores in the New York metropolitan area and Boston. Its first full store opened in 2009 in Union Square, Manhattan. Many of the stores offer customers the opportunity to pick their own flavors, with bite-size cupcakes displayed in a pastry case.

How did Baked by Melissa start? ›

Following a serendipitous series of events, I got a tasting with a well-known NYC caterer. We needed a name and a logo, and my brother insisted that it have a personal touch. We settled on Baked by Melissa.

Who is the leadership team of Baked by Melissa? ›

The Baked by Melissa management team includes Melissa Ben-Ishay (CEO), Benjamin Tilton (Chief Strategy Officer (CSO)), and Samantha Hahn (Vice President).

How many Baked by Melissa locations are there? ›

In 2009, we opened a pop-up, pick-up-only window in Soho. By 2012, we were building out colorful in-store experiences in Manhattan. Today, we have 14 brick and mortar stores and we ship our bite-sized treats nationwide.

How many Baked by Melissa's are there? ›

Baked by Melissa is a chain of bakeries founded by Melissa Ben-Ishay in 2008, specializing in "bite-size" miniature cupcakes. As of 2024, Baked by Melissa has 14 locations in the New York City metropolitan area and Boston.

Is Baked by Melissa vegan? ›

Each assortment includes 25 vegan cupcakes featuring six vegan cupcake flavors all handcrafted using the most delicious dairy-free vegan ingredients. Our best-selling cupcake assortment goes VEGAN!

References

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