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Taylor Swift costume ideas are never in short supply, as her Eras Tour proved this summer. The beauty of Taylor Allison Swift is that her extended reign over pop music has afforded us an abundance of costume inspiration from each of her 10 original studio albums. This is a woman who has radically revamped her aesthetic at least 10 times over the course of nearly two decades in the spotlight. And every one of those eras brought with it an assortment of new looks for the rest of us to copy.
Whether you're headed to one of her international Eras Tour dates or a Halloween bash, these easy Taylor Swift costume ideas will have fellow Swifties nodding back with respect and awe. Ready for it?
Taylor Swift
Taylor was still very much a teenager gunning for her big country music breakthrough with her self-titled debut album, which featured instant hits like “Our Song” and “Teardrops on My Guitar.” For the most part, her look was kept very girlish and bohemian with sundresses and cowboy boots. Go the extra mile and pick up a half-inch barrel curling iron to create those tight coils we can't forget.
Denise Truscello
Free People Forever Time Dress
Olomisa Cowboy Rhinestone Knee-High Boots
41-Inch Acoustic Guitar Bag With Adjustable Shoulder Strap
T3 SinglePass Curl 0.5-Inch Ceramic Long-Barrel Curling and Wave Iron
Fearless
Swift traded in Nashville-style glam for a more romantic and princessy look during the Fearless era, which established her crossover appeal. Think sweeping ball gowns and updos with face-framing tendrils to evoke the vibe of her “Love Story” music video. You could achieve the ethereal princess vibe with an old bridesmaid, wedding, or prom dress. Or if you'd rather lean into the Romeo and Juliet aspect of the song, wear a corset dress or corset top with a long skirt.
Taylor Swift performing “Love Story” during the 42nd Annual CMA Awards at the Sommet Center in Nashville on November 12, 2008.Rick Diamond
Ettika Crystal Headband
Basgute Flower Embroidery Tulle Prom Dress
Speak Now
Swift entered her 20s during this era, which gave birth to tracks like “Mean” and “Dear John.” And we can see that shift in her red-carpet looks, which became noticeably more mature and glamorous. Fringe is heavily associated with Speak Now, but I would argue the purple sweetheart neckline frock pictured below remains her most recognizable look from this era. Don't forget to throw your hair into a ponytail and write Tay's favorite number, 13, in Sharpie on the back of your hand.
Swift during her Speak Now tour at Prudential Center Newark, New Jersey, on July 24, 2011Kevin Mazur
Topdress Vintage Polka Audrey Dress
Sharpie Permanent Markers
Red
She discovered many things during the Red era, the most notable of which might be her predilection for red lipstick, blunt bangs, and vintage clothing. Her music video and tour looks blended throwback styles like high-waist shorts, brogues, and ’50s-inspired dresses with hipster favorites like tights and wide-brim hats. Start with a white lace top or use a basic white T-shirt to make a DIY version of the “Not a Lot Going On at the Moment” tee she wears in the “22” music video. Wear sheer tights underneath shorts and top the ensemble off with a hat and a pair of Oxfords for an instantly recognizable Taylor Swift costume.
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Swift performs onstage at Nissan Stadium in Nashville on May 05, 2023.John Shearer/TAS23/Getty Images
Modryer Short-Sleeve Cotton Tee
Alo 4" Vapor High-Waist Fierce Shorts
Banana Republic Simple Trim Wool-Felt Fedora
Revlon Super Lustrous Lipstick
1989
Packed with ’80s pop flair, Swift leaned even harder into hipsterdom during her 1989 album cycle. Circle skirts, crop tops, glitter, plastic sunglasses, and bob haircuts—these are the fashion and beauty motifs fans generally associate with this hitmaking era of her career. The tour look below could be easily replicated at home with a circle skirt or a tennis skirt, a varsity jacket, and sunnies. Another route would be wearing all black with a red lip and a deep side part to copy the signature look Swift sports in the “Shake It Off” music video. Or dressing like a wealthy housewife, slicking on a heavy layer of black mascara, and crying into your makeup to capture the psycho girlfriend vibe of “Blank Space.”
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Swift performs during her 1989 tour at AAMI Park Melbourne on December 10, 2015.Graham Denholm/Getty Images
Yutuwomsfushi Sequined Long-Sleeve Front-Zip Bomber Jacket
Urban CoCo Basic Versatile Stretchy Flared Casual Mini Skater Skirt
Vimoisa Metallic Bustier Spaghetti-Strap Crop Top
Retro Rewind Polarized Sunglasses
Reputation
Reputation was Taylor's bad-girl era. For a costume that says, “I Did Something Bad,” scour your closet for a black jumpsuit or one-shoulder top, knee-high boots, and fishnet tights. Complete the look with a goth-glam beat starring a matte wine-color lip and smudgy, smoky eyes.
Onstage at Etihad Stadium in Manchester, England, on June 9, 2018, during the Reputation tourDave Hogan/TAS18/Getty Images
Free People In My Head Bodysuit
Nine West Begone Over-the-Knee Boots
Lover
Combine an oversized blazer of any color or pattern with a statement-making pair of boots (knee-high, cowboy, whatever you have at home) and just like that: You're “The Man.” If you don't own an oversized blazer already, someone's lover would probably be willing to lend you one for the night.
Taylor Swift onstage at Lincoln Financial Field in Philadelphia on May 12, 2023Lisa Lake/TAS23/Getty Images
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ASOS Oversize Sequined Blazer
Kurt Geiger London Burlington Knee-High Boots
Folklore
Folklore was the album for which Swift channeled a forest nymph during the Eras Tour. Gauzy, drapey, ruffly dresses that barely cling to the body is what we're looking for with this costume. The mauve and green gowns she wears to represent this era on tour make her body look like it's wrapped in moss and flowers. Or if you're feeling less ambitious, do the “Cardigan” music video with a simple white dress and sweater like Swiftie sergeant general Selena Gomez.
Onstage at MetLife Stadium in East Rutherford, New Jersey, on May 27, 2023Kevin Mazur/TAS23/Getty Images
Fanciest Vintage Puffy-Sleeve Prom Dress
Steve Madden Blossoms Ballet Flats
Evermore
Evermore is the “sister album” to Folklore, but she definitely has her own thing going on. To get the tour look, make your best attempt at Renaissance-fair chic by dressing in peasant-style sleeves, lace-up bodices, long skirts, and fall colors like gold and red or jewel tones like emerald green. But the most important element, if you can locate one, is the cape draped over your shoulders. Luckily, capes are making a comeback.
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Onstage at Nissan Stadium in Nashville on May 05, 2023John Shearer/TAS23/Getty Images
Onstage at Allegiant Stadium in Las Vegas on March 24, 2023Ethan Miller/TAS23/Getty Images
Parlsdy Pirate Peasant Renaissance Costume Dress
Aricy Unisex Hooded Cape
Midnights
Midnights is Swift's “Eras” era: a capstone course in the sonic world-building universe that has cemented her status as a once-in-a-generation artist. Pull a look from the “Lavender Haze” music video with a faux-fur jacket worn over any party dress you happen to have lying around.
Taylor Swift performs onstage at Lincoln Financial Field in Philadelphia on May 12, 2023Lisa Lake/TAS23/Getty Images
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